'Dark Knight' viral marketing back at it again

The Batman viral campaign stepped up it's game and have added another layer to it's online interactive alternate reality gaming.

If you had happened to sign up on the Clown Travel Agency website then you were caught in a sting operation by Commissioner Gordon and the Gotham Police Major Crimes Unit then you recieved an email Wednesday from Gordon.

The email says: "OK friend, you're up to bat now. You have yourself a new assignment: Operation: Slipknot."

Clicking on Operation:Slipknot then brings up a website with pictures of fugitives.

Click on assignment button at the top right of the screen and you get the following message -

OPERATION SLIPKNOT

Gotham Police Major Crimes Unit, in cooperation with the GPD Internal Affairs Division, needs you to help track down numerous offenders that are fugitives from justice. Interestingly, we’ve tracked all of these individuals to the same last known location: Gotham Intercontinental Hotel. But we don’t know where they’ve gone from there.

Call the hotel and convince the concierge to ship you a certain package that’s been sent there for each fugitive. Use the provided intel and whatever means you can to convince him that you’re the intended recipient, your travel plans have changed, and he needs to send the package to you. Once received, you should have all you need to fill in the blanks as to that fugitive’s location.

We will add details about additional fugitives as they become available. Time is of the essence, as we have only a short time before the trail runs cold. Your cooperation in this operation will go a long way. Good luck.

Go to INTEL and get the following message -

You should have received your duplicate care packages by now. If not, contact the concierge at the Intercontinental and have him forward you your original package (reference #'s, as always, the total number of letters in your name followed by your last name shifted forward one letter like 15DBOEPMPSP). He's been instructed to send no-questions-asked if these reference #'s are used. Do NOT contact me.

Bon Voyage!

Now, that most of the fugitives have been caught, the site says:

EXCELLENT WORK!

Operation Slipknot is complete. Even though three suspects remain at large, your work represents a huge step forward in cleaning up our beloved city.

The fugitives are being arrested, handcuffed, and extradited back to Gotham for prosecution.

Doesn't it feel better to be on the right side of the law for once?

Thanks to you, Gotham can hold its head high once again. But do me one favor... stay out of trouble.

-Gordon.

For the entire story click here .



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