Batman souvenir collectors have been in for a treat this movie season with the marketing build up for the July 18 release of the upcoming Batman movie, "The Dark Knight" and one such Utah man and his buddies cashed in.
Holladay resident Sean Leslie, 31, and his friends were among 28 people around the globe to snatch some 'Dark Knight' memorabilia in an online treasure hunt centered. And there is apparently promise of more as they anticipate further instructions in this ongoing contest.
Bowling balls were placed in bowling alleys in 23 U.S. cities as well as sites in London, Paris, Hong Kong and Sao Paulo as part of the viral marketing campaign.
Sitting at his computer waiting for Internet clues at the site titled Clown Travel Agency, Leslie directed his buds to Ritz Classic Lanes, 2280 S. State, where they found the items in a locker.
"It's like a Golden Ticket," said Leslie, a graphic designer. "We were just ecstatic."
Where it all leads, Leslie doesn't know. It isn't clear if it's the work of a wily Warner Bros. promotions team or a crafty Internet joker. Maybe it's The Joker. Whatever the source, Leslie and his friends are having a ball and hoping for a bigger reward at the end of the line.
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