Saturday, April 26, 2008

"Why So Serious?" site reveals more than just a poster


Come Monday, hardcore Batman fans may be treated to the latest and greatest piece out of a long line of movie media tid bits produced from "The Dark Knight's" storied alternate reality gaming campaign.

Last Thursday, "The Dark Knight" viral marketing site, whysoserious.com/itsallpartotheplan/ revealed a new poster for the film.

The site, which features numerous pictures of past U.S. presidents, was then updated.

Now, When you click on a picture frame with the name of the city closest to you, this message will appear:

"Gather with 300 of your closest friends at this exact spot on April 28th.

You'll need to be in contact with a partner-in-crime who has online access to relay your instructions once you're there. These instructions will give you the TRAIL to follow, but be sure to look both ways when crossing the street; we wouldn't want you to make an unscheduled visit to the ER now, would we?

Put on a smile and plan to spend about an hour or so bonding with your fellow clowns.

Check back here often for updates or changes. "

At the very bottom of each message is the coordinates of the spot you're suppose to meet at in each city.

Speculation by many internet blog sites is that the newest trailer for the film will be screened to select audiences who make to


For the entire story click here.




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